I turn GTM operations into pipeline.
Sales, RevOps, automation, and software in one seat. I carry a quota by day and ship the systems underneath it at night.
Numbers I can back up.
Every number on this page is real and verifiable. Ask me about any of them.
How a GTM machine is actually wired.
Two teardowns I wrote and built. The workflows that run without anyone touching them, and what each of 35 connectors actually does. Tool names are easy. This is the machine.
Open the teardown →
Insurance, home services, mortgage, legal, and education. Same job every time: find what is slowing the business down, build the system that fixes it, then put it in front of the people doing the work.
Twelve products shipped. See everything →
What I bring.
Revenue Operations
Salesforce · HubSpot · pipeline management · CRM architecture · attribution. I operate these on a real quota every day.
GTM Engineering
APIs · workflow automation · data pipelines · integrations · Claude Code. I build around the stack, not inside its limits.
Growth
Intent signals · segmentation · automated outreach · lead routing · experimentation.
Commercial
Sales · discovery · pipeline generation · unit economics · ROI. Licensed CA P&C and Life & Health.
Systems as investments, not automation projects.
Instrument before automating
If you cannot explain where a lead came from, why it was prioritized, and what happened next, automation just makes the confusion faster.
So I log every state change with a timestamp and an actor, and I separate our delay from the customer's before I optimize anything.Compliance as schema
Consent, suppression, and sequence caps live in the database, not in a checklist. The system physically cannot send a bad message.
Every send writes to an append-only log first, and Postgres triggers reject anything that breaks a rule. The app layer is just a client.Economics decide
Acquisition cost, conversion, deal value, scale, feedback. A system only matters if the numbers work.
If more spend does not produce proportionally more revenue, the automation is decoration. I would rather kill it than ship it.Active brains win, and they bring the change companies need to grow.
What I want next: a GTM team with real scale behind it. Every system on this page I specified, built, and shipped end to end. Put me against a bigger surface and harder problems and I will do the same thing faster, with people who make the work better.
What did I miss?
If you hire for GTM, you see this page from an angle I cannot. I’d love to hear from you.
Feedback is how I get better. If you see something wrong, let me know.
I look forward to connecting.
Open to GTM Engineer, Growth Engineer, and Revenue Operations roles in the Bay Area. You do not need an open role to reach out. I am happy to walk through any of these systems live.